I’ve been a creative professional for over 30 years overseeing creative/brand work for agencies, serving a wide variety of clients. I’ve created, collaborated, directed and executed integrated brand campaigns and communications in all media from traditional print and broadcast to digital and social.
What I enjoy most is the life of brands. How they’re seen in the world and the strategies that shape those perceptions. I’m a firm believer in the Big Idea. It’s truly the difference between a brilliant campaign and a clever one-off execution.
Over the years I have been privileged to earn industry recognition for my creative work in advertising and design. Highlights include: The One Show, Graphis Annual, New York Art Directors Club, Obies, Communication Arts and the Print Regional Design Annual. In 1993 one of my poster designs was selected to be a part of the Library of Congress Permanent Collection.
Skills: Strategy, Brand Personality, Brand Identity, Corporate Identity, Campaign Ideation, TV and Radio Broadcast, Digital Advertising, Social Media Engagement, Client Interaction, Team Management, Art Direction, Trade Show Experiences, Packaging Design, Storyboards, Illustration. Fluent in the Adobe Creative Suite, especially Photoshop.
If you wish to contact me you can reach me at:
865.242.2882
rickbaptist6@gmail.com