WARSTEINER
Perhaps the most popular beer in Germany, Warsteiner has very little market share in the US. We created an integrated campaign to raise brand awareness as well as a very successful activation that encouraged US bartenders to join a perfect pour contest.
ONLINE CONTENT & COMMERCIAL
DIGITAL & SOCIAL MEDIA ADS
INSTAGRAM IMAGES
PERFECT POUR CONTEST
Warsteiner has a signature tulip glass and a signature pour which results in an ice cream cone like head. We challenged bartenders across the US to show us your perfect pour by uploading a photo to the website. We then encouraged customers to vote for their favorite bartender. The top three were invited to New York for the final pour-off.
POUR-OFF IN NEW YORK
